Transparent Pricing

So How does Pricing work? This is a simple question with a complicated answer. I feel the project should reflect the amount of labor and materials and not just be a representation of market demand. After all, my customers often have a huge amount of input into the creation, so they shouldn't be punished for having a better vision. The less labor and materials a project takes, the less expensive a project be. So I've come up with some basic rules of thumb to help you get an idea of how your table is priced. My value end of purchases are most others top end. I don't do this by sacrificing quality, I do this because I inherently improve my process with each project I make. I don't just build a desk, I refine the process so that next time I build a desk I save on materials and construction time. And when I find something that works I typically purchase in bulk.


The base price is based on $140 per square foot. So if want a 2 foot by 3 foot coffee table, multiply 2 by 3 by 140. This would give you the price of a 1.2 to 1.4 inch which is twice the thickness you will find from the overseas online sellers. The price includes a premium Black Walnut Slab and the highest rated epoxy for both hardness and ultraviolet protection. The price also includes one of two of the most expensive and best protecting finishes. I only use Rubio Monocoat and Osmo oil finishes. It is important to note that the price does include sealing all of the micro pits and soft wood. This is a step missed by many. Its time consuming and there really isn't a massive visual impact. I want the wood to have character but not because I took a shortcut. These prices are limited to tables 7 feet and under, and there are always special circumstance and requests that must be considered.